What Should Be Included in the Approval Checklist?
An approval checklist can help ensure that all elements are reviewed thoroughly. Key items to include are:
Subject Line: Is it compelling and relevant? Content: Is the body text free of grammatical errors and typos? Design: Does the email align with the client’s brand guidelines? Links: Are all hyperlinks functional and direct users to the correct pages? Call-to-Action: Is the call-to-action clear and effective?