The download email should be concise and to the point. It should include: 1. A Thank You Note: Express gratitude for the download. 2. Download Link: Provide a clear and accessible link to download the ebook. 3. Additional Resources: Offer links to other valuable resources or related content. 4. Follow-Up CTA: Encourage the reader to take further action, such as subscribing to your newsletter or following you on social media.