When using preview options, marketers should focus on the following key areas:
Design Consistency: Ensure that images, fonts, and layouts appear correctly on different devices and email clients. Functional Links: Check that all hyperlinks and buttons work as intended. Load Times: Make sure that the email loads quickly, especially on mobile devices. Readability: Verify that the text is easy to read and that the email content is engaging. Personalization: Ensure that any dynamic content or personalized elements are correctly displayed.