The bottom of an email, often referred to as the footer, typically contains essential information and elements that facilitate a positive user experience. Common components include:
Contact Information: Providing your companyâs contact details, such as email, phone number, and physical address, enhances credibility and allows recipients to reach out easily. Unsubscribe Link: Legally and ethically, it's crucial to include an unsubscribe option, allowing recipients to opt out of future communications if they choose. Social Media Links: These invite recipients to connect with your brand on other platforms, extending your reach and engagement. Privacy Policy: A link to your privacy policy reassures recipients about how their data is handled, fostering trust.