The body of your launch day email should be well-structured and engaging. Here's a suggested format:
1. Opening Line: Start with a warm greeting and a brief introduction to set the tone. 2. Main Content: Provide details about the new product, service, or feature. Highlight its benefits and unique selling points. 3. Visuals: Use images or videos to showcase your offering and make the email visually appealing. 4. CTA: Include a clear and compelling call-to-action button. Make it stand out with contrasting colors and actionable text. 5. Social Proof: Add testimonials or reviews from beta testers, influencers, or early users. 6. Closing: End with a friendly closing statement and a reminder of the urgency or exclusivity of your offer.