Timing can significantly impact the success of your launch day email. Consider the following factors:
- Day of the Week: Research suggests that Tuesdays, Wednesdays, and Thursdays typically have higher open and click-through rates. - Time of Day: Late mornings (10 AM-11 AM) and early afternoons (1 PM-3 PM) are often the best times to send emails. - Audience Time Zones: If your audience is spread across different time zones, segment your list and schedule the email to reach each segment at the optimal time.