When it comes to email marketing, there are several key data points you should consider backing up:
Subscriber Lists: These are the lifeblood of your email marketing efforts. Make sure you have an up-to-date backup of your entire list. Email Templates: Templates save time and ensure consistency across campaigns. Backing them up ensures you don’t have to start from scratch. Campaign Reports and Analytics: These reports provide insights into the performance of your campaigns, helping you to optimize future efforts. Automation Workflows: If you’ve set up automated email sequences, ensure these workflows are backed up to avoid having to rebuild them.