What Are Common Challenges SMEs Face in Email Marketing?
Despite its benefits, email marketing comes with its own set of challenges for SMEs: - Deliverability: Ensuring that emails land in the recipient’s inbox and not in the spam folder. - Content Creation: Producing high-quality, engaging content consistently. - List Management: Keeping the email list clean and updated to avoid sending emails to inactive or invalid addresses. - Compliance: Adhering to regulations like GDPR and CAN-SPAM Act to avoid legal issues.