small and medium enterprises (smes)

What Are Common Challenges SMEs Face in Email Marketing?

Despite its benefits, email marketing comes with its own set of challenges for SMEs:
- Deliverability: Ensuring that emails land in the recipient’s inbox and not in the spam folder.
- Content Creation: Producing high-quality, engaging content consistently.
- List Management: Keeping the email list clean and updated to avoid sending emails to inactive or invalid addresses.
- Compliance: Adhering to regulations like GDPR and CAN-SPAM Act to avoid legal issues.

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