What Should You Be Wary of When Promised a Conversion Rate Guarantee?
When a service provider promises a conversion rate guarantee, consider the following:
Lack of Transparency: Ensure the provider explains their methodology and how they plan to achieve the promised rates. Unrealistic Expectations: Be wary of guarantees that seem too good to be true. Understand that conversion rates can vary based on numerous factors. Contractual Obligations: Review the terms and conditions carefully. Some guarantees may come with specific requirements or penalties. Quality over Quantity: Focus on the quality of conversions rather than just achieving a high rate. A lower conversion rate with high-quality leads can be more beneficial than a high conversion rate with low-quality leads.