What Should You Do If You Experience Negative Backlash?
If you notice signs of negative backlash, such as a spike in unsubscribe rates or an increase in spam reports, take immediate action:
Analyze Data: Examine your email metrics to identify the root cause of the backlash. Reach Out: Send a survey or request feedback from your audience to understand their concerns. Update Strategy: Make necessary changes to your email marketing strategy based on the feedback and data analysis. Apologize: If appropriate, send an apology email explaining the changes you are making to improve the experience.