The quarterly scan should cover several critical aspects:
Email Deliverability: Check your delivery rates to ensure that your emails are reaching your subscribers' inboxes. Open Rates and Click-Through Rates (CTR): Review these metrics to gauge the effectiveness of your subject lines and content. Subscriber Engagement: Analyze how engaged your subscribers are by looking at metrics like open rates, CTR, and conversion rates. List Growth and Health: Monitor the growth of your email list and the rate of unsubscribes or bounces. Content Performance: Assess which types of content are performing well and which are not. Technical Issues: Identify any technical issues that might be affecting your campaigns, such as broken links or rendering problems.