Implementing direct communication involves several strategies:
Segmentation: Divide your email list into smaller, more targeted groups based on demographics, behavior, or preferences. Personalization: Use the recipient's name and other personal information to create a more customized email experience. Behavioral Triggers: Send emails based on specific actions taken by the recipient, such as browsing a product or abandoning a cart. Dynamic Content: Use dynamic content to show different messages to different segments within the same email.