When tracking your email marketing budget, consider the following components:
Email Service Provider (ESP) Costs: Monthly or annual fees for using an ESP like Mailchimp or Constant Contact. Content Creation: Costs associated with creating email content, including copywriting, design, and multimedia. Automation Tools: Expenses for automation tools that help in segmenting your audience and personalizing emails. Testing and Optimization: Costs for A/B testing, analytics, and other optimization activities. Compliance and Security: Budget for ensuring your emails comply with regulations like GDPR and for maintaining data security.