There are several methods and tools available for budget tracking in email marketing:
Spreadsheets: Simple and effective for small to medium-sized campaigns. You can use tools like Google Sheets or Excel to manually track expenses and ROI. Budget Tracking Software: Specialized software like HubSpot, Mailchimp, or Campaign Monitor can automatically track your spending and provide detailed reports. Analytics Tools: Use platforms like Google Analytics to measure the effectiveness of your campaigns and how much you are spending to acquire each lead or customer.