Your email calendar should include the following elements:
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Campaign Goals: Define the objective of each campaign, whether it's to increase sales, drive traffic, or enhance brand awareness.
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Content Themes: Outline the main themes or topics for each email. This could be based on seasonal events, product launches, or industry trends.
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Send Dates and Times: Schedule the exact dates and times for each email. Consider A/B testing different times to see when your audience is most responsive.
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Segmentation: Plan how you will segment your
email list. Different segments might receive different messages based on their behavior, preferences, or demographics.
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KPIs: Determine the key performance indicators you will track to measure the success of your campaigns, such as open rates, click-through rates, and conversions.