How has the COVID-19 pandemic impacted email marketing strategies?
The COVID-19 pandemic has significantly influenced email marketing strategies. With increased online activity, businesses have had to adapt their messaging to be more empathetic and relevant. Brands have shifted from hard-selling to providing value and support, fostering a sense of community and trust. Emails that acknowledge the current situation and offer helpful resources tend to perform better. Additionally, there has been a surge in email engagement as more people spend time online, making email marketing an even more powerful tool.