What Should You Look for When Choosing an Influencer to Follow?
When choosing an influencer to follow, consider the following criteria:
- [Relevance](): Ensure their content aligns with your specific needs and goals in email marketing. - [Expertise](): Look for influencers who have a proven track record and are recognized experts in the field. - [Engagement](): Choose influencers who actively engage with their audience and provide timely responses to queries. - [Content Quality](): Evaluate the quality of their content to ensure it is well-researched and actionable.