Several key areas should be reviewed during an email marketing audit:
1. List Quality: Evaluate the health of your email list, including subscriber growth rates, engagement levels, and list churn. Ensure that your list is clean and up-to-date to maintain high deliverability rates.
2. Content: Review the quality and relevance of your email content. Are your subject lines compelling? Is your content valuable to your audience? Are you using a consistent and engaging tone?
3. Design: Assess the design and layout of your emails. Are they mobile-friendly? Is the visual hierarchy clear? Are your calls-to-action (CTAs) prominent and easy to click?
4. Metrics and KPIs: Analyze key performance indicators such as open rates, click-through rates, conversion rates, and unsubscribe rates. These metrics will help you understand how your emails are performing and where improvements can be made.
5. Automation and Segmentation: Evaluate your use of automation and segmentation. Are you sending personalized and relevant emails based on subscriber behavior and preferences? Are you leveraging automation workflows to nurture leads and retain customers?