When reviewing your email campaigns, there are several key elements to consider:
Open Rates: Examine the percentage of recipients who open your emails. This can indicate the success of your subject lines and the overall interest in your content. Click-Through Rates (CTR): Look at how many recipients click on the links within your email. This helps gauge the effectiveness of your call-to-action and the relevance of your content. Conversion Rates: Assess how many recipients take the desired action, such as making a purchase or signing up for a webinar. This is a direct measure of your email campaign's success. Bounce Rates: Identify the percentage of emails that were not delivered. High bounce rates can indicate issues with your email list quality or technical problems. Unsubscribe Rates: Monitor how many recipients opt out of your email list. A high unsubscribe rate may suggest that your content is not meeting your audience's expectations.