Without a reliable backup solution, email marketers face several risks:
1. Data Loss: Accidental deletions or system failures can result in the permanent loss of valuable data. 2. Downtime: In the event of a data loss, the time taken to recover can significantly impact campaign schedules. 3. Security Threats: Without encrypted backups, data is vulnerable to cyber-attacks. 4. Regulatory Compliance: Many industries have regulations requiring data protection measures. Failing to comply can result in legal consequences.