When performing a scan, consider the following key elements:
Subject Lines: Ensure they are compelling and relevant to your audience. Email Content: Check for clarity, relevance, and value. Design and Layout: Verify that the email is visually appealing and mobile-friendly. Links and CTAs: Ensure all links are working and CTAs are clear and actionable. Deliverability: Monitor bounce rates and spam complaints. Engagement Metrics: Analyze open rates, click-through rates, and conversion rates.