There are several key elements you should consider testing in your email campaigns:
Subject Lines: The first thing your audience sees. A compelling subject line can significantly impact open rates. Content: Test different types of content, including text, images, and videos, to see what resonates most with your audience. Send Times: Experiment with sending emails at different times of the day or different days of the week to find the optimal time for engagement. Call-to-Action (CTA): Test various CTAs to see which one drives the most clicks and conversions. Personalization: Evaluate how personalized content affects your open and click rates.