Through education and certification, marketers develop several essential skills:
Copywriting: Craft compelling subject lines and body content that engage your audience. Segmentation: Learn how to divide your audience into meaningful segments for targeted messaging. Analytics: Understand how to measure campaign performance and make data-driven decisions. Compliance: Stay updated on regulations like GDPR and CAN-SPAM to ensure your campaigns are legally compliant. Automation: Master the use of automation tools to streamline and enhance your email marketing efforts.