What Factors Should You Consider When Scheduling Emails?
Several factors should be considered when scheduling your emails:
Time Zones: Your audience may be spread across different time zones. Scheduling emails to accommodate these differences can significantly improve open rates. Audience Behavior: Understanding when your audience is most likely to check their emails can help in determining the best send times. This can often be understood through analyzing past campaign data. Frequency: Striking the right balance in email frequency is essential. Too many emails can lead to unsubscribes while too few can make your brand forgettable. Type of Email: The nature of the email itself can dictate the best time to send it. Promotional emails might perform better at different times compared to newsletters or transactional emails.