Certified professionals are skilled in various areas such as:
- Email List Management: Knowledge of how to build, segment, and maintain email lists. - Content Creation: Ability to craft compelling email content that engages and converts subscribers. - A/B Testing: Expertise in running tests to optimize subject lines, content, and send times. - Compliance: Understanding of laws and regulations like GDPR and CAN-SPAM. - Analytics: Ability to analyze campaign performance and make data-driven decisions.