Setting up A/B testing involves the following steps:
Define your goal – Determine what you want to achieve with the test, such as higher open rates or increased click-through rates. Select the element to test – Choose one element to change between the two versions to isolate its impact. Create variations – Develop two versions of the email, differing only in the chosen element. Segment your audience – Split your email list into two groups randomly to ensure unbiased results. Send emails – Use the A/B testing extension to send the two variations. Analyze results – Evaluate the performance metrics to see which version performed better.