Creative professionals need a blend of artistic and technical skills to excel in email marketing. Some essential skills include:
Graphic Design: Proficiency in tools like Adobe Photoshop, Illustrator, and InDesign. Copywriting: Ability to write persuasive and engaging content. HTML/CSS: Basic knowledge of coding to create and edit email templates. Photography and Videography: Creating visually appealing images and videos. Analytics: Understanding metrics to measure the success of email campaigns.