Creating a clear hierarchy involves several design and content strategies:
Headlines and Subheadlines: Use headlines to capture attention and subheadlines to provide more context. They should be larger and bolder than body text to stand out. Visual Elements: Incorporate images, icons, and graphics that support your message. However, avoid cluttering the email with too many visual elements. Whitespace: Utilize whitespace effectively to separate different sections. It helps readers focus on individual elements without feeling overwhelmed. Font Sizes and Styles: Differentiate between various sections using different font sizes and styles. For example, headlines can be bold and large, while body text can be smaller and regular. CTA Buttons: Place your Call-to-Action (CTA) buttons prominently. Use contrasting colors to make them stand out and guide users towards the desired action.