To be successful, an email marketer needs a diverse skill set, including:
- Copywriting: Crafting compelling and persuasive email content. - Data Analysis: Understanding and interpreting metrics like open rates, click-through rates, and conversion rates. - Marketing Automation: Familiarity with tools like Mailchimp, HubSpot, or ActiveCampaign. - A/B Testing: Running experiments to determine what content or design works best. - Segmentation: Dividing the email list into segments based on various criteria such as behavior, demographics, or purchase history.