What Skills Does an Email Marketing Specialist Need?
An Email Marketing Specialist should possess a blend of technical and creative skills. Essential skills include:
Content Creation: Crafting compelling copy that resonates with the target audience. Design Sense: Understanding of design principles to create visually appealing emails. Data Analysis: Ability to interpret data to optimize campaigns and measure success. Email Marketing Platforms: Proficiency with tools like Mailchimp, Constant Contact, or HubSpot. Technical Knowledge: Understanding of HTML/CSS for email template customization.