What Are the Responsibilities of an Email Marketing Specialist?
An Email Marketing Specialist has a wide range of responsibilities, including:
Campaign Strategy: Developing and implementing email marketing strategies that align with business objectives. List Management: Managing and segmenting email lists to ensure targeted and relevant messaging. A/B Testing: Conducting tests to determine the most effective email designs and content. Performance Metrics: Monitoring key metrics like open rates, click-through rates, and conversions to gauge campaign success. Compliance: Ensuring all email communications comply with laws and regulations such as GDPR and CAN-SPAM.