To be successful, an email strategist should have a blend of technical and creative skills, including:
Analytical Skills: The ability to interpret data and use insights to optimize email campaigns. Copywriting: Strong writing skills to create engaging and persuasive email content. Technical Proficiency: Knowledge of email marketing platforms and tools, as well as understanding of HTML/CSS for email design. Project Management: The ability to plan, execute, and oversee multiple email campaigns simultaneously. Creativity: Innovative thinking to create unique and compelling email experiences.