What skills should be included in email marketing training programs?
Training programs should cover a comprehensive range of skills, including:
Email design and layout: Understanding design principles and how they impact user engagement. Copywriting: Crafting compelling subject lines and body text to increase open and click-through rates. Segmentation and targeting: Utilizing data to create personalized and relevant email campaigns. Analytics: Analyzing campaign performance to make data-driven decisions. Compliance: Staying up-to-date with laws like GDPR and CAN-SPAM to ensure legal compliance.