What Steps are Involved in Refreshing Your Email List?
1. Identify Inactive Subscribers: Use your email marketing software to find subscribers who haven't engaged in a while. 2. Send Re-engagement Campaigns: Try to win back inactive subscribers with targeted re-engagement emails. 3. Remove Inactive Subscribers: If re-engagement efforts fail, it's better to remove these contacts. 4. Update Preferences: Allow subscribers to update their preferences to receive more relevant content.