There are several steps that businesses can take to secure their email marketing data:
Implement strong passwords: Use complex, unique passwords for email marketing accounts and change them regularly. Two-factor authentication: Enable two-factor authentication (2FA) to add an extra layer of security. Regular updates: Keep all software, including email marketing platforms and plugins, up-to-date to patch security vulnerabilities. Employee training: Train employees on how to recognize and avoid phishing attempts and other common security threats. Data encryption: Use encryption to protect sensitive data both in transit and at rest.