Several factors can lead to incomplete conversions in email marketing:
Technical Issues: Broken links or slow-loading pages can disrupt the user experience. Unclear Call-to-Actions (CTAs): If recipients are unsure of what to do next, they may abandon the process. Distractions: Users might get distracted and forget to complete the action. Complex Processes: Long or complicated forms can deter users from completing them. Lack of Trust: If your landing page looks untrustworthy, users may hesitate.