What Steps Can You Take to Refresh Your Email List?
There are several strategies you can employ to keep your list fresh:
Segment Your List: Divide your list into smaller, more targeted groups based on demographics, purchase behavior, or engagement level. Re-Engagement Campaigns: Send emails specifically designed to re-engage inactive subscribers. Offer incentives or ask for feedback to rekindle their interest. Use Double Opt-In: Ensure that new subscribers confirm their subscription to verify their interest and reduce the likelihood of fake or mistyped email addresses. Remove Inactive Subscribers: Periodically remove subscribers who have not engaged with your emails for an extended period. This will help improve your overall engagement metrics.