Before you go live, several critical steps need to be completed to ensure the success of your email campaign:
Content Review: Ensure that all elements of your email, including text, images, and links, are accurate and align with your campaign’s objectives. Testing: Conduct thorough testing, including A/B tests, to ensure that your email renders correctly across different devices and email clients. List Segmentation: Make sure your email list is properly segmented to target the right audience. Compliance Check: Verify that your email complies with legal requirements such as GDPR or CAN-SPAM. Final Approval: Obtain final approval from stakeholders to ensure that everyone is on board with the content and timing of the email.