What Steps Should You Follow to Deactivate Inactive Subscribers?
Here are some steps you can follow:
Identify inactive subscribers: Use your email platform's analytics to find users who haven't engaged in a while. Send a re-engagement campaign: Before deactivating, send a re-engagement email asking if they still want to hear from you. Offer an incentive to re-subscribe. Analyze responses: Based on the responses, either re-engage the users who interacted or proceed to deactivate those who did not. Deactivate: Remove or mark these users as inactive in your email list.