What Are the Benefits of Deactivating Inactive Subscribers?
Deactivating inactive subscribers can lead to multiple benefits:
Improved Engagement Rates: Your open and click-through rates will likely improve as you are only targeting active subscribers. Better Deliverability: Reduced risk of being marked as spam improves your deliverability rates. Cost-Effectiveness: Many email marketing platforms charge based on the size of your email list. Removing inactive subscribers can reduce costs. Accurate Metrics: Your performance metrics will be more accurate, helping you make better-informed decisions.