After performing a scan, it's important to take actionable steps to maintain the quality of your email list:
Remove Invalid Addresses: Delete any invalid or non-existent email addresses identified during the scan. Segment Inactive Subscribers: Create a segment for inactive subscribers and consider a re-engagement campaign to win them back. Update Subscriber Preferences: Allow subscribers to update their preferences to ensure they receive content that interests them. Monitor Performance: Continuously monitor the performance of your email campaigns to identify any new issues promptly.