What Are Some Best Practices for Using Fonts in Email Marketing?
- Limit Font Variety: Use a maximum of two to three different fonts to avoid clutter and maintain a clean layout. - Consistent Hierarchy: Use different font sizes and weights to create a visual hierarchy, making it easier for readers to scan through the content. - Fallback Fonts: Always specify fallback fonts in your CSS to ensure that your email remains readable if the primary font fails to load. - Test Across Platforms: Always test your emails on various devices and email clients to ensure consistent display.