What Strategies Can Be Used to Re-Engage Passives?
Re-engaging passives requires a strategic approach. Here are some effective strategies:
Re-Engagement Campaigns: Send a series of targeted emails specifically designed to capture the attention of passive subscribers. Personalized Content: Use data to tailor your emails to the interests and preferences of the passive subscribers. Special Offers: Provide exclusive discounts or offers to entice them back into engaging with your emails. Feedback Surveys: Ask for feedback to understand why they have become disengaged and what you could do to improve.