What Strategies Can Be Used to Re-engage Subscribers?
Several strategies can help bring inactive subscribers back to life:
Personalized Content: Use personalized subject lines and content that speak directly to the subscriber. Special Offers: Provide exclusive discounts or special offers to entice subscribers to re-engage. Surveys and Feedback: Ask for feedback to understand why they became inactive and what they would like to see more of. Re-engagement Campaigns: Create a series of emails specifically designed to win back inactive subscribers. Content Refresh: Share new or updated content that may be more relevant to their current interests.