Several strategies can help minimize revenue loss in email marketing:
Segmentation: Targeting specific segments of your audience with tailored content can improve engagement and conversion rates. A/B Testing: Experimenting with different subject lines, content, and send times can help you identify what works best for your audience. Personalization: Personalized emails that address the recipient by name or recommend products based on past behavior can significantly boost engagement. Automated Workflows: Setting up automated email workflows for actions like cart abandonment or post-purchase follow-ups can capture lost revenue. Regular Clean-up: Periodically removing inactive subscribers can improve your deliverability and engagement rates.