Identifying revenue loss in email marketing involves monitoring key performance metrics. These include:
Open Rates: Low open rates indicate that your subject lines or timing may need improvement. Click-Through Rates: Low CTRs suggest that your email content or call-to-action may not be compelling. Conversion Rates: If your emails are getting clicks but not conversions, you may need to reassess your landing pages or offers. Revenue per Email: This metric helps you understand the average revenue generated per email sent, allowing you to identify underperforming campaigns.