Several strategies can help mitigate the impact of overlapping audiences:
Dynamic Content: Use dynamic content to tailor your emails based on the subscriber's specific interests or behaviors. This ensures that each email is relevant to the individual recipient. Advanced Segmentation: Implement more granular segmentation techniques to create highly targeted segments. This reduces the likelihood of overlap. Frequency Capping: Limit the number of emails a subscriber receives within a specific period. This prevents overwhelming your audience with too many messages. Preference Centers: Allow subscribers to manage their email preferences. This empowers them to choose the type and frequency of emails they receive.