Comprehensive documentation is essential for maintaining a successful email marketing strategy. This includes:
Email Campaign Plans: Document the objectives, target audience, and timeline for each campaign. Content Calendar: A schedule of when emails will be sent, including key dates and times. Templates and Guidelines: Standardized templates and style guidelines ensure consistency across all communications. Compliance Records: Keep records of consent, opt-ins, and any compliance with regulations such as GDPR and CAN-SPAM. Performance Reports: Store historical performance data to track progress over time.