Understanding and analyzing key metrics is essential for gauging the success of your email marketing efforts. Some key metrics to review include:
Open Rate: The percentage of recipients who opened your email. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase or filling out a form. Bounce Rate: The percentage of emails that could not be delivered to the recipientâs inbox. Unsubscribe Rate: The percentage of recipients who opted out of your email list.