There are several techniques that can help increase customer engagement in email marketing:
Personalization - Address recipients by their names and tailor content to their preferences. Segmentation - Divide your email list into smaller groups based on demographics, purchase history, etc. A/B Testing - Experiment with different email elements to see what resonates best with your audience. Interactive Elements - Use polls, surveys, and quizzes to engage recipients. Compelling Subject Lines - Craft intriguing subject lines to increase open rates.